The founder of the Niche Behavior Research Fund, has served as a visiting scholar at Simon Fraser University in Canada, Sofia University in the United States, Cambridge University in the United Kingdom, and the University of Toronto in Canada. His research direction is strategic planning, organizational strategy management, business model research, and logistics supply chain management. He is currently mainly engaged in the study of business models in the field of Sino-Canada, Sino-US economic fields and niche behavior.

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Professor Zhang Jiawei started the "ten years and ten countries" in 2017. He plans to spend ten years, from September to December each year, to the most representative countries in the world, ten cities, and ten universities. In 100 days, he wrote 100 essays, with an average of 250,000 words, and recorded his walking and thoughts. At present, he has traveled to Silicon Valley in the United States, Cambridge in the United Kingdom, Toronto in Canada, and Saskatchewan. After returning for four consecutive years, he has held a New Year's Eve speech in Vancouver for 10,000 people to share insights and is known as the Spring Festival Gala of Canadian thought circles.

Professor Zhang Jiawei’s many papers have been published in core journals at home and abroad, and his translation of "Negotiate Behavior" and his books "Rise of Niche", "Ugly Duckling Management", "Crowdfunding", "Silicon Valley Vision-Great Changes in the Future "" and other books are popular economic books in China, and are widely acclaimed, and are known as the founders of China's niche theory.